alexander lozada

Design lead on Boulevard's Professional Experience team, which owns the mobile app and the clinical tools used by salons, spas, and MedSpas, from discovery to launch. I also manage BUI, Boulevard's design system.

Led design for the A Cloud Guru mobile app after the acquisition: rebuilt its design system in modern Figma and shipped learning paths and search on phones and tablets.

Acquired by Pluralsight in 2021. Led research and design for a rebuilt community forum, to replace ~500 course-specific rooms with vendor-based discovery, better search, and moderation tools.

Acquired by A Cloud Guru in 2019. Primary designer across the platform, including the enterprise features that drove business adoption.

BFA, New Media Design

Figma expert with a comprehensive understanding of best practices with design systems, prototypes, final comps, and working knowledge of plugin development. Skilled in Adobe Suite with strong mograph abilities, and many other graphics programs.

Discovery planning, customer interviews, prototype and usability testing, jobs-to-be-done, card sorting, co-design workshops, analytics-informed design, and accessibility.

In my free time I like programming, 3D modeling, music production, hardware projects, language learning, and caring for my cat and dog, Nano and Lily.